OUR ADVERTISING HEROES HELP SHAPE OUR THINKING
BILL BERNBACH
Legendary co-founder of American Agency Doyle Dane Bernbach
“Rules are what the artist breaks; the memorable never emerged from a formula."
DAVID OGILVY
Founder of Ogilvy advertising
“Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand."
JEREMY BULLMORE
Former Chairman of J Walter Thomson
“Consumers build an image [of a brand] as birds build nests. From the scraps and straws they chance upon."
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